KiiiKiii Built a Fake Travel Agency to Announce a Comeback and Honestly? Hire Them
'WhyKiiiKiii' arrives august 10 and the teaser site issues you an actual boarding pass. every other marketing team should be taking notes right now.
so KiiiKiii are coming back on august 10 with 'WhyKiiiKiii' and instead of a normal schedule poster they built an entire fake travel agency. i'm serious. there is a website. it has a functioning booking flow. we have entered a new era of rollout.
here's the bit: you put in your name, a departure point, a date and a ticket type, and the site hands you back a boarding pass with WhyKiiiKiii listed as the destination. i filled it out immediately and so will you. no bc why is this better designed than most actual airlines i have flown.
the whole thing sits on a six-destination tour map, with each member illustrated as a tour guide working her own retro theme — heavy Y2K, vintage-advertisement energy, the kind of art direction that makes you want to print it and frame it. the site's whole invitation is to “discover the answer,” and it's promising six summers with six guides, one per member.
promo kicked off july 19 and the concept ties straight back to the album, which is apparently about working out why you should stay exactly as you already are. a record about self-trust, packaged as a holiday you can't physically attend. it's giving depth. it's giving girls who read.
august 10. boarding pass in hand. i fear this rollout quietly raised the bar for everybody else and they haven't noticed yet.
Reported by gokpop. This article is Aegyo Arena's own write-up of that reporting.
Read the original on gokpop →
nct 127 hit their 10th anniversary and said 'what if we started over' (affectionate)
the 'BLINGY' album is here and the members are talking about circling back to where it all began
ten YEARS. nct 127 have been out here a full decade and instead of a smug victory lap they went for something way more emo: looping back to who they were at the very start.
the facts: their 10th-anniversary album 'BLINGY' is out — nine tracks, lead single of the same name — and at the press conference the members framed it as a reset, a 'find our way back to where we started' kind of era, as taeyong put it.
they also made sure the whole family feels present even when they can't all be in the room: with some members currently away, the album was built to keep everyone represented.
and yes there's a tour — NEO CITY: THE REDLINE launches with seoul dates in september. a decade deep and the 127 stamina is frankly rude.
Reported by The Korea Times. This article is Aegyo Arena's own write-up of that reporting.
Read the original on The Korea Times →treasure came back with 'DANGER' and the performance video is a legitimate hazard
a b-side got its own explosive dance clip and the choreography is simply out for blood
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