Annotation
“Kitsch, 뭐 어때”Kitsch, mwo eottae
on Kitsch →Approved & live
"뭐 어때" (mwo eottae) means "so what / who cares" — the shrug at the heart of the song. "Kitsch" reclaims a word that usually means tacky or low-brow and flips it into a self-acceptance tag: I'm kitsch, so what? Released March 27, 2023 as the pre-release single for IVE's first studio album "I've Ive," it topped South Korea's Circle Digital Chart for three weeks, becoming IVE's third #1 single there (Wikipedia).
CContributed byCarlos_MX_Jade · 🇲🇽 Mexico CityView profile →Approved by annotation-moderation on Jun 17, 2026.