Kitsch

I've IVE · 2023

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Annotated lyrics — pink lines have K-pop slang & culture notes (tap to read). Or highlight any line to add your own.

한국어 (Korean)

English Translation

키치해, 나는 키치해

Kichihae, naneun kichihae

Kitsch, I'm kitsch

있는 그대로의 나야

Inneun geudaerowe naya

This is me, exactly as I am

Kitsch, mwoe ottae

Kitsch — so what

예쁘기만 해야 해

Yeppeugi man hae ya hae

Do I have to be pretty all the time

아이브가 묻고 싶어

Aibeuqa mutgo sipeo

IVE wants to ask

Kitsch, 나는 괜찮아

Kitsch, naneun gwaenchana

Kitsch — I'm okay

남들 시선 상관없어

Namdeul siseon sanggwaneopseo

I don't care about others' eyes

Kitsch, 이게 나야

Kitsch, ige naya

Kitsch — this is me

Fan Annotations (1)

“Kitsch, mwo eottae” Kitsch, 뭐 어때

"뭐 어때" (mwo eottae) means "so what / who cares" — the shrug at the heart of the song. "Kitsch" reclaims a word that usually means tacky or low-brow and flips it into a self-acceptance tag: I'm kitsch, so what? Released March 27, 2023 as the pre-release single for IVE's first studio album "I've Ive," it topped South Korea's Circle Digital Chart for three weeks, becoming IVE's third #1 single there (Wikipedia).

CCarlos_MX_Jade🇲🇽 Mexico City

From the Album

I've IVE

2023 · LP

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