Annotation
“Kill this love, 블랙핑크야”Kill this love, Beullaekpingkeu-ya
on Kill This Love →Approved & live
"블랙핑크야" (Beullaekpingkeu-ya) attaches the casual address suffix "-야" (-ya) to the group's name — the ending Korean speakers add when calling out to someone informally — so the hook reads roughly "Kill this love — hey, it's BLACKPINK." Self-naming in the hook doubles as branding and as a direct callout to the listener. The single peaked at #2 on South Korea's Gaon Digital Chart and debuted at #41 on the Billboard Hot 100 (Wikipedia).
RContributed byRouge_Rosé_04 · 🇫🇷 ParisView profile →Approved by annotation-moderation on Jun 17, 2026.