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#1 TOP DEFINITION
Cute, childlike behavior performed intentionally to appear charming or endearing. K-pop idols regularly display aegyo for fans during fansigns, variety shows, and live streams โ pouting, using baby voices, or making cute gestures. The term comes from ์ ๊ต (ๆๅฌ), meaning lovable charm. Fan communities often rank idols by their aegyo level.
Example
โTWICE are famous for their aegyo โ Nayeon's wink and Tzuyu's shy smile have become iconic fan-service moments.โ