Tip: vote on the definitions, or highlight any text to add your own annotation.
#1 TOP DEFINITION
μΈν β media play. Short for μΈλ‘ νλ μ΄ (media play). Strategic manipulation of media coverage β paying for favorable articles, arranging coordinated press releases, or orchestrating public moments β to boost an artist's profile or manage a scandal. Fans use eonpeul as a criticism when they feel an artist is getting undeserved hype through manufactured press.
Example
βFans accused the label of eonpeul after three separate 'spontaneous' news articles about the group dropped on the same day as a competitor's comeback.β