DDU-DU DDU-DU

“ttududu ttududu, Beullaekpingkeuya” 뚜두뚜두, 블랙핑크야

"뚜두뚜두" (ddu-du ddu-du) is onomatopoeia for the sound of a gunshot — the song's title is built to land like two shots fired, an aural stand-in for BLACKPINK's sudden impact. Released June 15, 2018 on the EP Square Up and written by Teddy Park (Wikipedia), it became the only music video by an all-female K-pop group at the time to hit 100 million YouTube views, doing so in just 10 days (Wikipedia). Calling their own name right after the "gunshot" makes the hook play like a signature stamped on the track.

“DDU-DU DDU-DU, dallyeowa” DDU-DU DDU-DU, 달려와

"달려와" (dallyeowa) is a blunt command — "come running" — not a request, which flips the softer "come to me" register a lot of pop choruses use into something closer to a summons. Stacked right after the gunshot-onomatopoeia "DDU-DU DDU-DU" hook, it reinforces the song's whole posture: BLACKPINK demand the attention rather than ask for it. The imperative matches the fierce, in-charge concept of the single, released June 15, 2018 on Square Up (Wikipedia).

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